Sony’s presser opened with the sincerest apology it could offer–a lengthy and pretty Uncharted 3 demo, and the announcement of a content deal with Subway, because nothing goes with a sequel like a nice sub.

Buying specific products at Subway will give players a code to unlock the “complete” multi-player component of Uncharted 3 early, in October. The game drops November 1.

The multi-player content does not include the single-player co-op, but it is apparently the full multiplayer experience, roughly one month early, just for eating some sandwiches.