Seemingly out of nowhere, EA has today unveiled yet another entry in the long-running Need for Speed franchise today with the announcement of Need For Speed The Run. The game, which will utilize the Frostbite 2 engine and incorporate the franchise’s Autolog social competition functionality, is in development for the 360, PS3, PC, Wii, and 3DS and revolves around a cross-country race from San Francisco to New York.

You can check out the game’s debut trailer right here and the official description below.

Need for Speed The Run lures players into an underground world of illicit, high-stakes racing. The heat is on – and it isn’t just the fuzz who are after you. Entering the race is just the beginning as you blow across borders, weave through dense urban traffic, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds. Powered by DICE’s state-of-the-art Frostbite 2 engine, Need for Speed The Run takes the action racing genre to new heights with stunning visuals and car physics that hug the road even at top speeds all built around a gripping storyline. The cars are hot, the racing is intense and the story will have you at the edge of your seat… all the way from the Golden Gate Bridge to the Empire State building.

“This is the year that Need for Speed goes to the next level,” said Jason DeLong, Executive Producer at EA. “We think that Need for Speed The Run is going to surprise people with its intense, thrilling story and big action feel. But the game would be nothing without hot cars and crazy-fast chases. So that is what we’re delivering — explosive racing that will have players flirting with disaster at 200-miles an hour.”

Developed by Black Box, Need for Speed The Run will be available November 15, 2011 in North America and November 17, 2011 in Europe. Are you interested or what?