No not for us. This partnership is between IGN and Gamestop. The internet's biggest gaming website + gaming's biggest retailer = epic video game team up on the scale of Superman and Batman teaming up? Karen Swisher of the Wall Street Journal posed on her blog:


- IGN will be creating branded media advertising products on GameStop.com, and will be its sales representative online. Consumer advertisers will be able to buy branded ads on the retail site.

- IGN content will appear on GameStop.com, with all kinds of cross-linking, and there will be copious buttons for e-commerce on IGN.com.

- GameStop will be buying its ads on IGN.com.
- The traffic of both GameStop and IGN will be combined. Currently, GameStop has 7.2 million monthly uniques worldwide and IGN’s videogame content has 28.9 million.


It will be very interesting to see how these two conglomerates working together will affect the video game news world. I would imagine now IGN will have many "informants" in the news world which will allow IGN to get a lot of interviews and press that other websites won't get. However only time show how much this team-up helps both companies.